How small Asian businesses can dominate the new Gen-Z community

Micro, small, and medium-sized businesses remain as some of the hardest-hit enterprises worldwide due to the Coronavirus pandemic. Such businesses will need additional funding and support to get back on their feet in the coming months or even years, depending on the future of the global economy. While multiple struggling businesses have garnered attention during the pandemic, many small businesses don’t receive the same amount of publicity as others. In this article, I will be sharing a few small Asian businesses and initiatives that you should check out.

Welcome to ChinaTown

Welcome to Chinatown is a grassroots initiative that supports Chinatown businesses who have suffered during the pandemic; they are also fighting xenophobia towards Asians at a local level. Welcome to Chinatown serves as a gratuitous voice to produce much-needed momentum for one of New York City’s most vibrant Asian communities; they also offer aid to those who need to start a new income stream throughout this unprecedented time.

Go check them out on Instagram and make a contribution if you can via their website:

MoMA Design Store

Located in K11 MUSEA in Hong Kong, MoMA Design Store offers curator-approved products that bring quality, creativity, and innovative design to everyday living. In-store, you can shop from an array of products including furniture, tech innovations, kid-friendly products, jewellery, and more. Additionally, every purchase made from the store supports groundbreaking exhibitions at The Museum of Modern Art (MoMA) in New York City.

Go check them out @momastorehk on Instagram and their website:

Coconut Matter

Known for its sustainability, eco-friendliness, and zero-waste biodegradable packaging, Coconut Matter is a must-have for skincare essentials. Their products in the all-organic natural line are famous for harnessing the moisturizing, and detoxifying powers of Solomon Island-based coconuts. Whether you need new deodorant, hydrating lipsticks, body balm, or more, their extensive range of products has got you covered.

Go check them out at


Homegrown and founded in Singapore, their founders envisioned to create a brand that will share the excitement, anticipation, and strength they experienced from dressing up. Today, OhVola collaborates with women and young girls from all over the world, creating clothes and accessories that express their vibrant personalities and confidence. From modern essentials to sophisticated elegance, every piece is carefully designed and manufactured to find its place in any girl’s wardrobe. This small business screams girl power!

Go check them out and support their creations @ohvola on Instagram and their website:

I genuinely recommend supporting these small businesses and shops initiated by young and passionate Asian entrepreneurs. Time and time again, these small businesses and brands have shown their sincere devotion to the Asian community. Most importantly, they advocate for sustainability and green-living, something that helps to promote a better lifestyle for all.

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